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Did you know that...?

June 14, 2010

Québec: Novel destination par excellence!

Mingan kayak accueil nouvelle

In recent years, Québec has invested handsomely in infrastructure and stepped up promotional efforts to be poised to welcome increasing numbers of international cruiseshippers. The province boasts an abundance of attractions consistent with the expectations of cruise passengers. To support stakeholders in their efforts, the Ministry of Tourism of Québec has drawn up and implemented a sustainable development and international cruise promotion strategy for Destination Saint Lawrence.

For several years now, international cruise ships have been calling in at Trois-Rivières, Saguenay, Baie-Comeau, Sept-Îles, Havre Saint-Pierre, Gaspé and Îles de la Madeleine, in addition to the well established ports of Montréal and Québec.

Efforts to date have had a tangible impact. There has been a notable increase in both the number of cruise lines featuring Destination Québec and the number of available cruise itineraries. As one might expect, the outcome has been a steady rise in the numbers of visitors to ports of call along the Saint Lawrence.

These developments are in perfect keeping with the need to diversify cruiseshipper options. Statistics demonstrate that our cruise product continues to gain in popularity. It is therefore imperative to ensure that travellers perceive the novelty of what they are being offered. Québec and the Saint Lawrence together boast a wealth of novel tourism experiences!

  • 9 ports of call waiting to be discovered
  • 16 cruise line operators 
  • Over 45 different Saint Lawrence cruise packages!

Information on cruise packages and port of call excursions are easy to access on the Cruise the Saint Lawrence website. This tool is of inestimable value to travel agents and cruise specialists as the site provides a host of information designed to help them familiarize themselves with Destination Saint Lawrence. Well aware of the important role played by travel agents in marketing cruises, Cruise the Saint Lawrence has developed tools designed to support and assist them in better understanding the destination. A number of initiatives are currently in the works to better inform travel agents and to allow them to better appreciate the distinguishing features of Destination Saint Lawrence and its many cruiseshipper attributes.

Readily accessible by air or land, Québec offers a taste of something decidedly different and quality attributes in high cruiseshipper demand. So, spread the word and treat yourself—or your clients—to an unforgettable Saint Lawrence experience!

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